“K-Beauty Must Rapidly Adopt AI to Secure Global Competitiveness”
The convergence of advanced technology and AI is emerging as a core competitive edge that goes beyond passing trends to determine the survival of beauty brands. A movement known as the "Digitopia" trend suggests that if K-beauty brands take the lead in adopting this trend, they could significantly enhance their global competitiveness. This outlook was presented in the report “SS 25 Beauty Trend Forecast: Digitopia” by the global trend analysis firm WGSN. WGSN’s report forecasts that consumer-personalized analytics technology will become a core competitive factor in the 2025 beauty market. Big data and AI-based analysis are shifting from an option to a necessity. Only brands that build precise analytical systems will be able to win over consumers' hearts. Neuro Beauty: Where Emotion Meets Science The fusion of neuroscience and beauty is leading to the development of products that appeal not just through functionality, but emotionally. As studies show that consumers’ purchasing decisions are more influenced by emotional reactions than by rational judgment, the neuro beauty sector is expected to experience rapid growth. AI-Led R&D Revolution AI is revolutionizing the paradigm of cosmetic ingredient development. It can identify effective ingredient combinations in just a few weeks—something that would take humans decades to discover—dramatically accelerating product development speed and efficiency. The integration of AI and cosmetic expertise could enable Korean brands to establish unique and proprietary intellectual property (IP). While Korean consumers are already familiar with personalized analysis and recommendations, taking this to the next level through AI and machine learning could substantially boost brand loyalty and consumer trust (CMN, May 23, 2025). | 
