2025 K Cosmetic August News Letter ◎ Summer’s Sweetest Beauty Trend: The Rise of Jam Lips ◎ Evoking the warmth of sun-drenched orchards and seasonal fruits like apricots, strawberries, and peaches, jam lipshave emerged as this summer’s most delectable beauty trend. Inspired by the glossy, stained look of ripe fruit, jam lips offer the perfect balance—fresh, juicy color with a radiant, just-bitten sheen. Popularized on the Spring 2025 runways by designers like Peter Do and Rachel Comey, jam lips blend the soft diffusion of blurred lips with the luscious gloss finishes reminiscent of early-2000s beauty. The technique is simple: start with a matte lip tint applied to the center of the lips, gently diffused outward with the fingertip, and topped with a layer of gloss for a subtle, high-shine effect. For a quicker take, a single swipe of highly pigmented lip gloss in a berry or peachy hue achieves a similar glowing result. Notably, Hailey Bieber’s brand Rhode has embraced this trend with the launch of its Peptide Lip Tint in PBJ—a deep raspberry shade ideal for layering with other rich, glossy formulas like Pocket Blush Purple Berry or Violette FR’s Lip Nectar. Whether sheer or saturated, jam lips promise a juicy, fruit-toned finish with a playful nod to summertime indulgence(VOGUE, 2025. 15). ◎ Essential Summer 2025 Nail Trends ◎ Curated Elegance for the Season Ahead As summer approaches, bold, radiant nail styles are taking center stage. From updated French manicures to shimmering chromes and playful details, 2025’s nail trends offer something chic for every personality. Here’s a refined edit of this season’s most stylish looks. 1. Cobalt Blue The "blue-naissance" is in full swing. Yves Klein-inspired cobalt tones offer a vivid, modern edge, pairing effortlessly with both neutrals and complementary colors. 2. Grown-Up Florals Elegant floral motifs lend a nostalgic, garden-party charm. Understated and refined, they balance romantic flair with everyday sophistication. 3. Micro Fruit Tiny fruits—think strawberries, cherries, even pancakes—adorn minimalist nails like miniature artworks. Created on neutral bases, these whimsical designs add subtle character without overwhelming the look. 4. Transparent French This season’s French manicure goes sheer. Pale pink bases with softly tapered white tips create a natural, elongating effect—ideal for those seeking a more delicate, polished aesthetic. 5. Champagne Chrome A fresh take on the glazed doughnut look, champagne chrome nails radiate with a soft, pearlescent sheen. Whether short and square or almond-shaped, they exude modern elegance. 6. The Blues Soft sky blues are trending. For a gentle entry into statement colors, try it on your toes first. Glossy top coats amplify their dreamy appeal. 7. Go Green From zesty lime to deep forest, green is making waves. Marble accents, leafy patterns, or mismatched green shades offer endless creativity—and coordinated manis and pedis are back in style. 8. Pink & Orange Unexpected yet trendy, this color combo shines in ombré blends or alternating tips. The secret? A high-gloss finish to maximize impact and vibrancy. 9. Chrome 2.0 This year’s chrome leans bold. Explore shimmering silvers, rainbow metallics, or pastel chrome finishes. A metallic edge on the tips adds a modern, multidimensional twist. 10. Rainbow Tips For a fun update to the French mani, opt for multicolored tips over a neutral base. Uniform hues offer cohesion, while alternating shades bring playful energy(Vogue, 2025. 7. 22). ◎ The Korean Lip Technique That Instantly Enhances Volume ◎ K-beauty's “Blurred Lips” technique has taken over social media, offering the illusion of fuller, softer lips—without injections or invasive treatments. It’s effortless, effective, and requires minimal products. Here’s how to master it in four simple steps: Step 1: Prep Exfoliate dry lips using a gentle scrub, then apply a moisturizing balm. For best results, leave the balm on briefly as a hydrating mask before proceeding. Step 2: Blur the Edges Skip the sharp outlines—use a dab of concealer or foundation to soften the lip edges. Blend it with your finger for a natural, diffused effect. This step neutralizes the natural lip line, helping the color fade seamlessly. Step 3: Tint the Center Apply a drop of lip tint or lightly pigmented balm (think cherry, raspberry, or guava hues) to the center of your top and bottom lips. Blend outward with your finger, building subtle intensity while keeping the perimeter soft and faded. Step 4: Optional Seal To enhance longevity, lightly dab loose powder or powder blush in the center. A dab of gloss can be added, but only at the center, preserving the blurred effect while subtly boosting dimension(VOGUE, 2025. 7. 1). ◎ Japanese Consumers’ Top Summer Skincare Concern: UV Rays ◎ During the summer, the top skin concern among Japanese consumers is ultraviolet (UV) rays. According to recent data released by Japanese beauty platform @cosme, "UV care" was the most frequently mentioned concern across all beauty categories, including face, hair, and body. In particular, about 23% of respondents cited UV rays as their primary facial skincare issue. In body care as well, concerns related to sun protection accounted for around 10%, indicating that UV protection is the highest priority throughout the summer season. The survey was conducted jointly with the women-focused media outlet Woman’s LABO. Concerns about moisturizationwere also significant. Issues such as skin dryness, cracking, and roughness appeared across all categories—approximately 16% in the face category, 14% for hair, and 9% for the body. These results suggest an increased need for hydration during the summer, likely due to temperature differences between indoors and outdoors and heightened use of air conditioning. In the facial skincare category, whitening careranked fourth with around 7%. This includes concerns related to spots, freckles, and pigmentation, reflecting widespread concern over external stimuli in the summer, alongside UV exposure. Other concerns included aging care (wrinkles, loss of firmness, dullness) at about 6%, oiliness and hair removal at 5%, and pore issues at 3%. Concerns unique to male skin, such as “makeup not adhering well” or “excessive facial hair,” were also identified, accounting for approximately 5%. In the hair carecategory, hair loss, lack of volume, and visible scalpwere the top concerns at about 20%. These were followed by moisturization(14%), scalp troubles(11%), and fragrance longevity(10%). The prominence of scalp-related concerns—such as itchiness, odor, and oiliness—suggests increased awareness of scalp health during the summer. Concerns about lack of shineand insufficient curls or volume, which relate to visual hair quality, were reported by about 7% of respondents. Hair damage from coloringaccounted for 6%, while post-bleaching damage or drynessalso received 6%. Feminine carefor hormone-related issues like postpartum hair changes was cited by 4%, and conditioningfor smoothing hair also stood at 4%. For body care, feminine careled with 14%, reflecting discomfort from sweat, odor, itching, and dryness in sensitive areas during the hot and humid season. Oral care(such as bad breath and teeth discoloration) followed at 13%, UV careat 10%, and deodorant-relatedconcerns at 10%. Additional concerns included rough skin and keratin buildup(5%), body aging care(5%), and appearance improvements such as hair removal and whitening(4%). Inner care(overall health maintenance) and nail care(e.g., cracked or dry nails) were each cited by 3%. In summary, the key consumer skincare concerns during the summer can be categorized into four main areas: UV protection, moisturization, hair loss, and odor control(including both body and oral). Among these, UV carewas the most frequently mentioned across both facial and body categories, making it the single most widely cited issue(Japan Beauty Platform, June 2025). The 2025 K Cosmetic July Newsletterwas published by K Cosmetic Inc. For more information, please visit our website at www.kcosmetic1.com.
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