Evoking the warmth of sun-drenched orchards and seasonal fruits like apricots, strawberries, and peaches, jam lipshave emerged as this summer’s most delectable beauty trend. Inspired by the glossy, stained look of ripe fruit, jam lips offer the perfect balance—fresh, juicy color with a radiant, just-bitten sheen. Popularized on the Spring 2025 runways by designers like Peter Do and Rachel Comey, jam lips blend the soft diffusion of blurred lips with the luscious gloss finishes reminiscent of early-2000s beauty. The technique is simple: start with a matte lip tint applied to the center of the lips, gently diffused outward with the fingertip, and topped with a layer of gloss for a subtle, high-shine effect. For a quicker take, a single swipe of highly pigmented lip gloss in a berry or peachy hue achieves a similar glowing result. Notably, Hailey Bieber’s brand Rhode has embraced this trend with the launch of its Peptide Lip Tint in PBJ—a deep raspberry shade ideal for layering with other rich, glossy formulas like Pocket Blush Purple Berry or Violette FR’s Lip Nectar. Whether sheer or saturated, jam lips promise a juicy, fruit-toned finish with a playful nod to summertime indulgence(VOGUE, 2025. 15). |
