Today, beauty care has gone beyond merely applying cosmetics and has expanded into personalized management through science and technology. We have now entered an era in which a small device at home can care for the skin as if handled by a professional. Beauty devices have become smarter and more sophisticated, and above all, they are naturally becoming part of our daily lives.
In particular, the COVID-19 pandemic significantly accelerated the growth of the home-care market. As visits to beauty salons and dermatology clinics decreased, people began seeking ways to take care of themselves at home. In this process, beauty devices evolved from being a simple “alternative” into an “essential routine.” During this period, the home device market recorded double-digit growth, rapidly expanding in scale, and consumers became confident that they could receive professional-level care at home. The experience of having one’s skin condition analyzed in just three seconds and then treated with technologies such as light, electrical stimulation, and EMS has come to be recognized not merely as a convenience, but as a new form of self-care.
Going forward, the home beauty care market is expected to continue growing rapidly. However, what is truly important is not simply an effective device, but a brand that people want to use consistently—one that blends naturally and aesthetically into their everyday lives (Hyangjang, p. 668). |
