2025 K Cosmetic January News Letter ◎ Anti-Aging & Slow-Aging: The Key is 'Firmness' ◎ Recent analyses of brand communication keywords reveal that cosmetics brands are increasingly focusing on terms like 'firmness,' 'adhesion,' and 'wrinkles,' along with 'science' and 'vegan.' The rising demand for anti-aging and slow-aging products has spurred the development of firming-focused cosmetics featuring proprietary ingredients and technologies. Notable launches include Dongkook Pharmaceutical’s 360 Shot PDRN Active Serum, formulated with Centellian24 Hyper PDRN and Ribbon Collagen, and Bioderma’s Hyalu+ Serum, offering dual brightening and wrinkle-improvement functions. Peptides, recognized for their anti-aging benefits, are also gaining prominence. The 360 Shot PDRN Active Serum targets six key sagging areas of the face and addresses five levels of wrinkles, delivering a comprehensive lifting effect for improved skin elasticity and 3D firmness. This premium serum exemplifies the growing trend toward innovative, firming-focused skincare solutions in the beauty industry(Medical News, January 19, 2024). ◎ Ageless Beauty: Staying Active at Every Age ◎ Super-agers, known for their youthful appearance even in their 80s, emphasize the importance of consistent, suitable exercise. Activities like Nordic walking can be ideal for those with joint concerns. Supporting muscle, bone, and joint health through trusted dietary supplements is also recommended, ensuring the choice of reliable ingredients over fleeting trends. Here are age-specific exercises to help maintain ageless beauty: Recommended Exercises by Age Group: 10s–20s Engage in dynamic, full-body activities such as soccer, basketball, or weight training to enhance lung and cardiovascular function. Commit to at least 30 minutes of exercise, three or more times a week, based on fitness levels. 30s Combine aerobic and strength exercises like jogging, swimming, or spinning. Stretching before and after workouts is crucial to maintain flexibility. Aim for 30–60 minutes of exercise, 3–5 times weekly. 40s Focus on lower-body strength with activities like hiking and brisk walking. This decade marks the peak for building muscle mass and bone density, vital for later years. Exercise daily for at least one hour. 50s and Beyond Prioritize joint-friendly exercises like yoga and Pilates to maintain strength and flexibility. For those with joint issues, aqua aerobics is highly beneficial. Consistency is key, with four or more sessions per week(Hyangjang, No. 664). ◎ Protecting Scalp and Hair Health Before It's Too Late ◎ One of the leading global beauty trends, skinification, involves treating the scalp and hair with the same care as facial skin. A healthy scalp is essential for thick, youthful-looking hair, which plays a crucial role in creating a vibrant appearance. Neglecting scalp health can lead to facial sagging, making scalp care an urgent priority. Today, concerns about hair health are no longer limited to men in their 30s or older. Increasingly, young women are experiencing hair loss due to dieting, irregular lifestyles, and excessive hairstyling. It’s essential to regularly monitor the condition of both scalp and hair and maintain a diligent care routine. Avoid low-quality products with unverified ingredients, and opt for shampoos containing hair-loss prevention ingredients and natural surfactants to gently cleanse impurities without irritating the scalp. Using a moisturizer to keep the scalp hydrated is also crucial. Superfoods for Healthy Scalp and Hair Walnuts: Rich in vitamins B and E, walnuts promote blood circulation and nourish hair, helping prevent hair loss. Eating about five walnuts a day may also enhance hair growth. Carrots: Packed with carotene, carrots help hydrate dry scalps. Seaweed: Provides essential nutrients to the scalp and aids in repairing damaged hair. Spinach: Contains vitamins A and C, as well as calcium, to nourish scalps damaged by UV exposure(HYANG JANG, No. 664). ◎ K-Beauty: The Key to Leading Vietnam's Makeup Market is Localization ◎ Young Vietnamese consumers learn about Korean beauty trends through K-dramas and K-pop while sharing K-beauty tips on social media. As a result, Korean cosmetics enjoy high popularity in Vietnam, especially dominating the lip makeup segment. However, for new brands to succeed in this competitive market, localized product offerings and marketing strategies are essential. Additionally, the growing interest in anti-aging among Vietnamese consumers has led to significant growth in skincare, beauty products, and health supplements across a wide range of categories. K-Beauty Trends Spread Through Korean Idols Vietnamese youth often adopt Korean beauty trends through exposure to popular K-pop idols and dramas. Blackpink members Lisa and Rosé, in particular, have sparked interest in their skincare routines, with related content gaining traction. Vietnamese students, inspired by such trends, share K-beauty tips on their social media platforms, increasing awareness of products like toner pads and serums. Korean cosmetics are especially popular in Vietnam, with a strong foothold in the lip makeup sector. Korean brands are in high demand due to their minimalist, sophisticated designs and regular product launches. Products that suit East Asian skin tones, such as trendy lip tints, liquid lipsticks, and lip glosses, are particularly popular. Korean brands emphasize elegance and aesthetic appeal, which are evident in the visual allure of their offline displays and social media posts. By blending stylish product designs with targeted localization, K-beauty continues to thrive in Vietnam's dynamic market.(CMN, 2024. 11. 28). The 2025 K Cosmetic January Newsletterwas published by K Cosmetic Inc. For more information, please visit our website at www.kcosmetic1.com.
If you have any questions, feel free to contact us via email at kcosmetic13@gmail.com.
| 
