An analysis of new and renewed brand communication keywords revealed
that the main keywords cosmetics brands are focusing on are 'firmness,'
'adhesion,' and 'wrinkles.' Other significant keywords include 'science' and
'vegan.' As demand for both anti-aging and slow-aging products increases, the
industry has seen a surge in the release of products highlighting firming
functional ingredients. Products differentiated by proprietary ingredients or
technologies have become mainstream. Dongkook Pharmaceutical launched the ‘360 Shot PDRN Active Serum’,
which replenishes skin elasticity, while Bioderma released the ‘Hyalu+ Serum,’
certified for its dual functions of brightening and wrinkle improvement.
'Peptides,' classified as anti-aging ingredients, are also gaining more
attention due to the growing demand for firming products. The ‘360 Shot PDRN Active Serum’ is a premium firming and lifting
serum designed to restore skin elasticity and lift sagging skin. It contains
Dongkook Pharmaceutical’s skin elasticity-specialized ingredients, Centellian24
Hyper PDRN and Ribbon Collagen, which help strengthen skin's core elasticity. The product has been shown to help improve the elasticity of six
major sagging areas affected by aging: the forehead, eye area, cheeks, mouth
corners, jowls, and under the chin. It aids in improving five levels of
wrinkles, from the finest lines to deep wrinkles, and lifts sagging skin,
offering a 3D facial lifting effect for overall 360-degree skin firmness
improvement(Medical News, January 19, 2024). |
